1 out of 3 pets will get lost at some point in their lifetime. Without identification, 90% will not return home. Microchipping is a safe, non-migrating microchip with an unalterable 10 digit code which lasts the entire life of your pet. The chip is approximately the size of a grain of rice and is injected between your pet's shoulder blades. While collars with identification tags are strongly recommended for all cats and dogs, they can be lost or removed leaving the lost pet with no means of verifying its owner.
The majority of shelters and animal hospitals now have microchip scanners by which they are able to identify an animal that has a chip, so long as that chip has been registered by the owner.